SITE INTRODUCTION

Welcome to the ListSA Information Service - your gateway to a wide selection of South African direct mailing lists and services. Short descriptions of the mailing lists are featured on each page, and there is also a detailed text file on each list, which you can access on the List Info Via E-mail page. If you have a specific list enquiry please contact us at info@listsa.co.za or leave a message on our List info via e-mail page. Our research team will respond within two to three days, but usually within 24 hours.

HOW LIST RENTAL WORKS

Most of the lists on our site are offered on a list rental basis, ie they are supplied for once off use only at a rate quoted as a cost per 1000 individual consumers or company executives. For example - the cost to rent 2,000 advertising executives from the Interactive Direct Business Database will be 2,000 x R1,500.00 per 1000 for once off telephone, mailing and fax usage = R3,000.00 excluding VAT. A processing charge of R500.00 is also charged for any order. We will supply you with counts and quotes based on your selection criteria at no cost. Once you have decided what you want to rent we will invoice you and ask you to sign a list order confirmation. Once we have received the signed confirmation and proof of payment we will supply a zipped file of the data via e-mail in the file format you require (usually MS Excel).

BUSINESS DATABASES

There are two large business-to-business databases featured in this section plus three industry specific databases. Each is tele-researched on a daily basis. You can select prospects by area, business type, management level and function. Use the Selection Page for each database to give us a brief of your requirements. Go to Business Database page.

LISTSA NEWS - SUMMER 2010

THE ETL SUPERBASE

This database is the largest and most accurate consumer database in South Africa. It comprises of over 30 million economically active individuals with the latest street and postal addresses and telephone numbers. The database is GIS coded and overlaid with Deeds Data and lifestyle profile codes. Detailed profiling of your customer base will allow ETL to select the most likely prospects. A wide range of data cleaning, verifying and updating services are available. For more info go to our List Info via E-mail page.

THE BSD CONSUMER DATABASE

The database comprises of approx 4 million individuals that subscribed to various products - these include financial products and vehicle tracking. It also includes responders to online surveys. This base includes e-mail addresses and cell numbers (other contact telephone numbers also available) Select by area, income, gender & age. For more info go to our List Info via E-mail page.

DATA PRIVACY LEGISLATION

The telemarketing and direct marketing industries in South Africa are still under threat from privacy legislation. The Protection of Personal Information Bill, which contains a section saying that consent is required from people before you can communicate with them via fax, e-mail, SMS or an automatic calling machine (we think they mean a call using IVR). There are many other quite restrictive provisions so we recommend that you read the Bill and start planning for a far more controlled future. The Bill has already been passed by Cabinet. Click on the Direct Marketing Association of SA logo for more info.